Communications & Disintermediation
Chapter One
The Transformational Power of the New Media
Major Themes to Set the Stage
- Dawning of a new era
- A Communications Revolution
- Future is even Stranger & Brighter
- Change It, or Lose It!
- New Operating Paradigm
Key Ideas to Take Away
- Your customers won't buy from a black box company
- The 1:1 Future is Partnership Marketing
- Databases drive it
- Rate of Knowledge Formation
- Getting Smarter about Getting Smarter
- Increasing the Group IQ
- The Age of Disintermediation
- The Customer Drives the Market
Past to Future
From: Broadcast to Dialogue
From: Passive to Active
From: Stand-a-Lone to Networked
From: Time-to-market to Time-to-Acceptance
From: Capital Formation to Knowledge Creation
From: MIS to MSI
From: Industrial Era to GKE
From: Tactical to Tactical and Strategic
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